Who's Who on Savile Row

I was prowling the Net for information on the much talked about tailors in Savile Row , London. Well, I am impressed because there are tailors that still insist on doing things the traditional way and I like that. Maybe its the characteristic of a Cancerian - who likes most things nostalgic or things with strong links to heritage. And one such tailor is Anderson & Sheppard.

In Anderson & Sheppard, they do not produce RTW. Only bespoke tailoring for their clients and that's a hell lot of work. Here's the link to 2 interesting videos - how they work and how they go about introducing wool and the mills they originate from to the consumers (they actually close of a road and brought in sheeps) to bridge the gap btw whats offered in the store and its source. It answers key questions by consumers on the what, where and who. An intelligent way, I thought, to educate consumer and garner more customer loyalty.

Enjoy!!

http://www.anderson-sheppard.co.uk/